News & Resources
March 11, 2014
It's as Dangerous as Performing a Self-Appendectomy
Teen Seatbelt Campaign Reminds Teens of “Things That Could Kill You”
JEFFERSON CITY – After the long, cold Missouri winter most teens are anxious to shake off the cabin fever and enjoy some time outdoors. It could be a road trip for spring break, or just a drive into town to see some friends - but you can bet they’ll be out on the roadways in record numbers very soon.
That’s why the Missouri Coalition for Roadway Safety wants teens to think about how dangerous a car ride can be if they don’t buckle up. An element of this year’s teen seat belt campaign encourages teens to never do something as dangerous as performing a self- appendectomy or feeding a bear. Most people would never put themselves at risk doing such things, but put themselves at risk every day when they ride in a vehicle and don’t buckle up.
“’How to Live’ is a new teen seatbelt campaign that relates something completely crazy and dangerous to not wearing a seatbelt,” said Leanna Depue, chair of the executive committee of the coalition. “We are hoping teens will make the connection that being unbuckled is equally as dangerous.”
Only 67 percent of Missouri’s teens buckle up. To combat this low rate law enforcement will be out in full force March 15-31 to crack down on unbelted drivers and save lives.
“Teens are most likely to follow by parental example,” said Depue. “Parents who buckle up on a regular basis have kids that make the same safe choice.”
One in four Missouri traffic crashes involves a young driver. In the last three years, 239 teens have died in Missouri traffic crashes. Seventy-seven percent of the teen occupants killed were not wearing their seat belts.
For more information visit saveMOlives.com, or find us on Facebook and Twitter at Save MO Lives. Buckle up and ARRIVE ALIVE.
March 10, 2014
Don't Press Your Luck This St. Patrick's Day
Statewide Impaired Driving Crackdown Planned
JEFFERSON CITY, MO –If you choose to drive impaired this St. Patrick’s Day weekend, your luck will run out. More than 200 Missouri law enforcement agencies will take part in a special impaired driving crackdown that puts additional officers on the road March 14-17.
The Missouri Coalition for Roadway Safety reminds motorists to “Choose Your Ride.” with special campaign messaging to designate a driver, call a cab, or the options can include a ride in a patrol car, or even worse – a hearse.
“Statewide, law enforcement made 412 DWI arrests during a similar campaign in March of 2013,” says Colonel Ron Replogle, Superintendent of the Missouri State Highway Patrol. “Officers are committed to removing impaired drivers from our roads.”
Throughout March, safety advertising in restaurants and bars across Missouri serve as reminders of the importance of choosing a completely sober ride, such as a taxi. However, the alternative options of a patrol car or a hearse are sobering reminders of the consequences of choosing the wrong ride.
Drinking and driving is a lethal combination. A person who causes a fatal crash while intoxicated, can be charged with involuntary manslaughter, a felony resulting in up to seven years of prison time, a $5000 fine, or both.
To learn more, visit the Missouri Coalition for Roadway Safety website at savemolives.com, or follow us on Facebook and Twitter at Save MO Lives.
January 27, 2014
Make Your Bowl Party SUPER – Designate a Driver
Fans Don’t Let Fans Drive Drunk.
JEFFERSON CITY – The Super Bowl is one of America’s most highly anticipated sports events, when friends and family gather in homes, bars and restaurants to celebrate. As Super Bowl Sunday approaches and football fans across the country prepare for the game, the Missouri Coalition for Roadway Safety wants to remind everyone to designate a sober driver because – Fans Don’t Let Fans Drive Drunk.
“There were 198 people killed and 583 seriously injured on Missouri roadways in 2013 crashes involving a substance-impaired driver,” said Leanna Depue, executive committee chair for the coalition. “Before choosing to drink, choose your team’s MVP – a sober designated driver.” The coalition offers the following party plans to make sure you and your guests arrive home safely this Sunday night.
If you’re attending a Super Bowl party or watching the game at a sports bar or restaurant:
- Designate your sober driver, or plan another way to get home safely before the party begins.If you don’t have a designated driver, then ask a sober friend for a ride home; call a cab, friend, or family member to come and get you; or just stay for the night.Never let friends drive if they’re had too much to drink.
- If you know someone who is about to drive while impaired, take the keys and help them make safe travel arrangements.
If you’re hosting a Super Bowl party:
- Make sure all of your guests designate a sober driver in advance, or arrange for alternate transportation to ensure they get home safely.Serve food and include non-alcoholic beverages at the party.Stop serving alcohol at the end of the third quarter of the game and begin serving coffee and dessert.
- Keep the numbers for local cab companies handy, and take the keys away from anyone who has had too much to drink.
Make this year’s bowl party SUPER. Whether you have had one too many or are way over the limit, impaired driving is not worth causing a traffic crash, serious injury, or even death. Missouri law makes it clear that driving while impaired has serious consequences. For more information on highway safety, go to saveMOlives.com. You can also follow SaveMOLives on Facebook, Twitter and Instagram, #saveMOlives, drivesoberMO and #ArriveAlive.
December 3, 2013
Going Out Tonight? So Are We.
State Launches DUI Holiday Campaign
JEFFERSON CITY, MO - The holiday rush is upon us, full of shopping and holiday parties at offices and homes across the state. The Missouri Coalition for Roadway Safety wants to remind those who plan to drink alcohol to designate a sober driver, or call a cab to avoid driving impaired. Statewide, law enforcement is on the lookout for impaired drivers, with targeted enforcement efforts Dec. 15, 2013 to Jan. 2, 2014.
"We want everyone to enjoy a safe and happy holiday season," says Leanna Depue, executive chair of the coalition. "So we are making a special effort to reach motorists with reminders to plan ahead with ads online and at locations where alcohol is served or sold."
Throughout December, safety advertising in restaurants and bars will remind patrons to "Drive Sober or Get Pulled Over." Posters featuring a Missouri State Highway Patrol trooper announce, "Going Out Tonight? So Are We." This simple message reminds drivers that law enforcement will be out in full force, and if they choose to drink and drive, they will be arrested.
Save MO Lives social media outlets will also be asking followers to post and tweet their safe ride home. Selected winners will receive Best Buy gift cards for their participation.
There are no excuses to drive impaired. The facts are known -- drinking and driving can be a lethal combination. The consequences are fines, jail time or even death.
Six people were killed and 46 seriously injured over the Christmas holiday 2012. Three of the fatalities and eight of the serious injuries involved an impaired driver.
To learn more, visit savemolives.com, or find us on Facebook and Twitter at Save MO Lives, #DriveSoberMO.
October 28, 2013
Don't Turn Halloween Trick or Treat Into Tragedy
Sober Driving is the Safest Way to Get Home
JEFFERSON CITY - A safe and sober ride after the party is the best treat you can give yourself and everyone else on the road this Halloween. The Missouri Coalition for Roadway Safety wants to remind motorists that law enforcement will be out in full force cracking down on impaired drivers that haven't gotten the message to Drive Sober or Get Pulled Over.
"Nationwide, Halloween is a particularly deadly holiday due to the high number of impaired drivers on the roads," said Leanna Depue, executive committee chair for the coalition. "In 2012, three people died and four were seriously injured in Missouri traffic crashes over the Halloween holiday."
To avoid real-life Halloween horrors, remember the following:
• Before the Halloween festivities begin, plan a way to safely get home at the end of the night.
• Always designate a sober driver.
• If you are impaired, take a taxi, call a sober friend or family member, or use public transportation.
• Walking impaired can be just as dangerous as drunk driving. Designate a sober friend to walk you home.
• If you see a drunk driver on the road, contact local law enforcement.
• If you know someone who is about to drive while impaired, take the keys and help them make safe travel arrangements.
With impaired driving, there's no trick and there's no treat. Whether you have had one too many or are way over the limit, impaired driving is not worth causing a traffic crash, serious injury, or even death. Missouri law makes it clear that driving while impaired has scary consequences.
For more information on highway safety, go to saveMOlives.com. You can also follow SaveMOLives on Facebook, Twitter and Instagram, #saveMOlives, drivesoberMO and #ArriveAlive.
September 15, 2013
National Teen Driver Safety Week Oct. 20-26
Teens are reminded of safe driving tips
JEFFERSON CITY - Missouri teens are settling into the fall routine of school and enjoying good times with friends. Trips to ball games or weekend fun is on their to-do list and they're on the road in record numbers.
Unfortunately, too many teens still aren't following basic driver safety and the Graduated Driver License Law requirement of wearing a seat belt when they get behind the wheel or ride with others in motor vehicles.
Teen Driver Safety Week provides a unique opportunity to focus attention on this national problem. According to the National Highway Traffic Safety Administration, motor vehicle crashes are the number one cause of fatalities among teenagers in the United States. In 2012 there were 64 teen (15-19) vehicle occupants killed in Missouri traffic crashes, with 81 percent being unbelted. Eleven percent of the unbelted teens who were killed were also impaired drivers.
"Only 66 percent of Missouri's teens wear their seat belts," said Leanna Depue, executive committee chair of the Missouri Coalition for Roadway Safety. "So many of those tragedies could be prevented, if only teens would take the time to buckle up."
Teen drivers are more likely to drive distracted or substance-impaired than other drivers. Under Missouri law, drivers age 21 and under are banned from texting while driving and can be fined up to $200 for this offense. Missouri also has a Zero Tolerance Law, meaning if anyone under 21 is caught driving with even a trace of alcohol in their system their license will be suspended.
So as you get behind the wheel, please remember these simple safe driving tips:
• Drive focused, without distraction of talking or texting on your cell phone.
• Drive like you care. Follow the laws of the road.
• Drive alert - substance-free and well-rested.
• Buckle Up. It's your best defense in any traffic crash.
For more information on teen driver safety, go to saveMOlives.com. You can also follow SaveMOLives on Facebook, Twitter and Instagram, #saveMOlives and #ArriveAlive.
September 12, 2013
Find the Safety Seat That Fits - Keep Your Kids Safe
Boost & Buckle to Arrive Alive
JEFFERSON CITY - National Child Passenger Safety Week is Sept. 15-21. The Missouri Coalition for Roadway Safety wants to ensure all caregivers of young children know the importance of buckling children in an appropriate child restraint. Motorists can also expect increased enforcement of Missouri's child seat safety laws during this campaign.
In 2012, nine children in Missouri under age eight were killed and 92 suffered serious injuries as occupants in motor vehicle crashes in Missouri. Missouri law requires all children under eight to be in an appropriate child safety seat or booster seat, unless:
• They are at least 80 pounds.
• They are at least 4'9" tall.
"All parents and caregivers need to understand the importance of booster seats. It's not just about following the law - booster seats help prevent serious injury and may even save your child's life," said Leanna Depue, chair of the executive committee for the coalition.
When used correctly, child safety seats are 71 percent effective in preventing fatalities for infants and 54 percent effective for toddlers. Serious injuries can result from improperly fitted safety belts, particularly for children ages four through seven who are secured only in a regular safety belt during a crash. These injuries are commonly known as "seat belt syndrome," which are often life-threatening or disabling. Booster seats help prevent this syndrome from occurring by raising the child up so the lap and shoulder belt fits them properly.
Child safety seat technicians will provide education and car seat inspections at locations across Missouri. A list of car seat inspection stations and locations can be found at seatcheck.org. Appointments may be necessary.
"We are urging everyone to get their child safety seats inspected," said Depue. "When it comes to the safety of a child, there is no room for mistakes."
For more information on Child Passenger Safety Week, visit saveMOlives.com. You can also follow SaveMOLives on Facebook, Twitter and Instagram, #saveMOlives and #ArriveAlive.
September 3, 2013
Missouri High Schools Challenged to Buckle Up!
Safety BeltCampaign to Save Teen Lives
JEFFERSON CITY - Calling all Missouri high schools to compete in the 2013 Battle of the Belt Challenge for an opportunity to win cash and prizes for your school while educating young drivers about safety belt use.
Sponsored by the Missouri Coalition for Roadway Safety, this statewide competition will run October 1 to November 8. Cash prizes for schools will be donated by American Family Insurance. Award banners will be funded by the Missouri College of Emergency Physicians.
"Eight out of ten teens killed in Missouri vehicle crashes each year aren't buckled up," said Leanna Depue, executive committee chair for the Missouri Coalition for Roadway Safety. "Through education, competition and fun, the Battle of the Belt Challenge can make a difference with Missouri teens and save lives."
Young drivers are overrepresented in crashes both nationwide and in Missouri. Although comprising only 10 percent of Missouri's licensed drivers, they are involved in more than 24 percent of the fatal and disabling injury crashes. Traffic crashes are the leading cause of death for people 15-20 years old. Results of a 2012 survey among Missouri teens indicate 34 percent of teens are not wearing safety belts.
The program consists of two surprise seat belt checks at each high school to measure student seat belt usage before and after and educational campaign on the importance of safety belt use. In addition, schools have the opportunity to submit a 30-second video spot aimed at encouraging their peers to buckle up. Statewide and regional cash prizes are awarded to schools reaching high safety belt usage rates for use to further educate the students on the importance of safety belt use.
Schools achieving Highest Overall Seat Belt Use and Most Improved Seat Belt Use regionally will receive $500.00 donated by American Family Insurance to be used for future seat belt educational programs at the schools. Statewide recognition will be awarded with a banner for seat belt use donated by the Missouri College of Emergency Physicians. The top three winning 30-second video spots will also receive money to further seat belt educational programs at their schools.
The program was originally brought to southwest Missouri by the Missouri Emergency Nurses Association and St. John's Hospital. In 2006, the Missouri Coalition for Roadway Safety, in conjunction with American Family Insurance and the MO College of Emergency Room Physicians, took the competition statewide and continues to sponsor this year's program.
Sign up your local high school to take the Battle of the Belt Challenge by completing a participation agreement form online at saveMOlives.com before October 1.
You can also follow SaveMOLives on Facebook, Twitter and Instagram, #saveMOlives and #ArriveAlive.
August 12, 2013
The Message is Clear - Drive Sober or Get Pulled Over
Missouri law enforcement to participate in national campaign.
JEFFERSON CITY - Missouri state and local law enforcement agencies will participate in the national effort to deter substance-impaired driving by conducting statewide sobriety checkpoints and DWI saturation patrols Aug. 16 through Sept. 2.
Officers will focus on enforcement of Missouri's DWI laws and keep impaired drivers off the road. The strong enforcement presence reinforces the importance of driving sober and the legal consequences of ignoring that advice. Missourians will hear and see the Drive Sober or Get Pulled Over messages during this statewide public awareness campaign.
"A drunk driving arrest could cost you thousands of dollars in fines, court costs and lawyers fees," said Leanna Depue, executive chair of the Missouri Coalition for Roadway Safety. "If you're convicted of a DWI you could also lose your license, lose your job and even spend time behind bars." The message is clear - Drive Sober or Get Pulled Over.
The end of summer is always a busy travel time. Statewide, law enforcement made 714 DWI arrests during the impaired driving campaign in August and September of 2012.
Unfortunately, substance-impaired driving contributes to nearly 30 percent of all Missouri traffic fatalities. We are all a part of the solution. Please consider the following tips:
• Don't risk it - if you plan to drive, don't drink.
• Encourage safe driving behaviors among family, friends and co-workers.
• Choose a designated driver before partying. A designated driver is someone who drinks NO alcohol at all.
• Take mass transit, a taxicab or ask a friend to drive you home if you have no designated driver and no other means of transportation.
• Party hosts should include alcohol-free beverages for designated drivers.
• Report impaired drivers to law enforcement.
• Always wear your safety belt - it's your best defense against an impaired driver.
If drivers choose to ignore the drive sober messages, there's a good chance they'll be stopped by law enforcement officers and ticketed. That's a tough experience, but it's much better than being arrested for causing a fatal crash.
In 2012 there were 230 people killed and 868 seriously injured in crashes that involved at least one impaired driver.
To learn more about impaired driving and how you can Arrive Alive, visit saveMOlives.com, or follow social media at Save MO Lives, #drivesoberMO.
July 1, 2013
Don't Lose Your Freedom by Driving Drunk
Law enforcement seeking impaired drivers.
JEFFERSON CITY - The Fourth of July is notorious for alcohol-impaired driving crashes. State and local law enforcement will be out in full force July 3-7 seeking impaired drivers through increased sobriety checkpoints and roving and saturation patrols.
The theme is straightforward, Drive Sober or Get Pulled Over. No warnings. No excuses. Those who drive impaired will be arrested. Don't risk losing your independence by choosing to drink and drive.
"Holidays need to be about family fun, not senseless tragedies caused by impaired driving," said Leanna Depue, executive committee chair for the Missouri Coalition for Roadway Safety. There were four people killed and 21 seriously injured in Missouri traffic crashes over this holiday weekend in 2012. Two of the fatalities and five of the serious injuries involved an impaired driver.
Violators risk killing or harming others, face jail time, the loss of their driver licenses, higher insurance rates and dozens of other unanticipated expenses from attorney fees, fines and court costs, car towing and repairs, and lost time at work.
The Missouri Coalition for Roadway Safety recommends these simple tips to avoid a drunk-driving disaster:
- Plan a safe way home before the fun begins.
- Before drinking, designate a sober driver.
- If you're impaired, use a taxi, call a sober friend or family member, or use public transportation so you are sure to get home safely.
- If you happen to see a drunk driver on the road, don't hesitate to call 911.
- Always wear your seat belt. It's your best defense in any traffic crash.
For more information, visit saveMOlives.com, or find them on Facebook, Twitter and Instagram, #saveMOlives and #drivesoberMO.
May 13, 2013
Law Enforcement Buckling Down on Those Not Buckling Up
Click It or Ticket - Day and Night
JEFFERSON CITY - As summer heats up, so does safety belt enforcement. Law enforcement officers are cracking down on unbelted drivers May 20-June 2 for an aggressive national "Click It or Ticket" campaign.
Even with all the advancements in automobile safety and education on the importance of seat belt use, Missouri's seat belt use remains relatively unchanged at 79 percent, and consistently below the national average of 86 percent.
Through this campaign the Missouri Coalition for Roadway Safety will remind Missourians to buckle up, day and night, through state and national advertisements.
"Fifty-three percent of Missouri fatalities since the first of the year have been unbuckled vehicle occupants," said Colonel Ron Replogle, Superintendent of the Missouri State Highway Patrol. "Seat belts clearly save lives. But unfortunately, too many folks still need a tough reminder, so we will be out enforcing a zero tolerance on those not buckling up."
In 2012, 394 people killed in traffic crashes were not wearing a safety belt.
Wearing a seat belt is the most effective way to reduce injuries and fatalities in a crash because it provides protection from being ejected and keeps motorists from smashing into windshields, dashboards and other passengers. When worn correctly, seat belts can reduce the risk of death for front seat occupants of passenger cars by 45 percent.
"You are gambling with your life each time you drive without a safety belt," said Leanna Depue, chair of the executive committee of the Missouri Coalition for Roadway Safety. "Wearing a safety belt can save your life."
For more information about Click It or Ticket, visit http://www.savemolives.com/, or follow us on Facebook and Twitter at Save MO Lives. Arrive Alive.
April 30, 2013
Watch for Motorcycles - May is Motorcycle Awareness Month
JEFFERSON CITY -Motorcyclists and motorists are encouraged to safely "share the road" this May in observation of Motorcycle Safety Awareness Month. All motorists are reminded to watch for motorcycles and to be extra alert to help keep motorcyclists safe, while motorcyclists are reminded to make themselves visible to other motorists. There were 276 motorcyclists killed from 2010-2012.
"We're seeing more and more motorcycles on the highways," said Leanna Depue, chair of the Missouri Coalition for Roadway Safety's executive committee. "Drivers of all vehicles need to be extra attentive. A motorcycle is one of the smallest vehicles on our roads, often hidden in a vehicle's blind spot. Everyone needs to watch for motorcycles."
Very often, drivers of cars and trucks don't see motorcycles until the last second. And sometimes not at all. Motorcycle operators have to anticipate the moves of other drivers and be extra cautious of road conditions and debris.
"Motorcyclists have responsibilities, too," Depue says. "They should follow the rules of the road, be alert to other drivers, never ride while impaired or distracted, and always wear a Department of Transportation-compliant helmet and other protective gear."
Motorcycle experts recommend motorcyclists also complete some type of training before getting out on the road. There are 29 training locations in Missouri. You can find the one nearest you at http://www.mmsp.org/.
For more information, visit http://www.savemolives.com/ or Facebook and Twitter at Save MO Lives. Arrive Alive.
April 23, 2013
Zero Tolerance, Zero Chances for Missouri Youth
JEFFERSON CITY - It's time to plan those annual high school prom and graduation parties. Unfortunately, alcohol is often on the invite list as well. Missouri law enforcement want to make sure local youth are celebrating safe and sober, and will crack down on underage drunk driving May 2 - 13.
Youth make up a significant proportion of drunk drivers causing traffic crashes on Missouri roadways. From 2010-2012, there were 65 fatal crashes and 236 disabling injury crashes involving an impaired driver under 21.
Missouri has a Zero Tolerance Law. Persons under 21 who are caught driving with even a trace of alcohol in their system are subject to jail time, loss of driver licenses, or being sentenced to use ignition interlocks. Other financial hits include higher insurance rates, attorney fees, court costs; and in some cases, even death.
"It is illegal for anyone under 21 to possess or consume alcohol in Missouri," said Leanna Depue, chair of the executive committee of the Missouri Coalition for Roadway Safety. "Zero tolerance means zero chances."
Missouri Safe and Sober, sponsored in part by the Missouri Coalition for Roadway Safety, is a community-based non-profit organization dedicated to educating high school students on the dangers of alcohol and drugs, and preventing alcohol and drug related auto accidents. To date 152 Missouri high schools have participated and educated more than 76,000 students and their peers about the dangers of underage drinking and driving. To get your school involved in the next school year please visit http://www.missourisafeandsober.com/.
For more information, please visit http://www.savemolives.com/, or Facebook and Twitter at Save MO Lives.
March 11, 2013
Don't Rely on the Luck of the Irish This Holiday
JEFFERSON CITY, MO -As springtime greens up the landscape, and St. Patrick's Day greens up the beer, the Missouri Coalition for Roadway Safety reminds motorists to designate a driver or call a cab to avoid driving impaired. Law enforcement is on the lookout for impaired drivers with targeted efforts March 14-17.
"Statewide, law enforcement made 583 DWI arrests during the impaired driving campaign in August and September of 2012," says Leanna Depue, executive chair of the coalition. "These numbers show that law enforcement is committed to enforcing Missouri laws."
Throughout March, safety advertising in restaurants and bars across Missouri will remind patrons that Buzzed Driving is Drunk Driving. St. Pat's themed posters, mirror clings and coasters serve as reminders of the importance of driving completely sober. Facebook fans can also pledge to drive sober, and try their luck at a photo caption contest to win gift cards.
There are no excuses for driving impaired. Drinking and driving is a lethal combination. If you cause a fatal crash while intoxicated, you can be charged with involuntary manslaughter, a felony resulting in up to seven years of prison time, a $5000 fine, or both. Don't risk it.
To learn more, visit the Missouri Coalition for Roadway Safety website at savemolives.com, or follow us on Facebook and Twitter at Save MO Lives.
March 6, 2013
Seat Belts Just Don't Click With Teens
JEFFERSON CITY - Under Missouri's Graduated Driver License Law, seat belt use is required for young drivers. It is a primary offense. Unfortunately 34 percent of Missouri teens don't buckle up. To lower that percentage, law enforcement will be out in full force March 15-31 to crack down on unbelted drivers and save lives.
One in four Missouri traffic crashes involves a young driver. Between 2010 and 2012, 243 teens (15-19) were killed in traffic crashes. Of those killed, 78 percent were unbuckled.
"Many drivers take the attitude that ‘it will never happen to me,' especially teens, but fatal crashes happen every day to all types of people," said Leanna Depue, chair of the executive committee of the Missouri Coalition for Roadway Safety. "Law enforcement will ticket teens who aren't buckled up."
Missouri will also continue to educate teens on the importance of buckling up through statewide seat belt programs, such Battle of the Belt and Team Spirit.
"The best way to reach teens is through their peers," said Depue. "We're asking teens to help save the lives of their friends by reminding them to buckle up every time they get in a car."
For more information visit saveMOlives.com, or find us on Facebook and Twitter at Save MO Lives. Buckle up and ARRIVE ALIVE.
November 27, 2012
Don't Drive if You're Tipsy, Buzzed or Blitzen
JEFFERSON CITY, MO –Calendars are quickly filling with festive social gatherings and parties. During this hustle and bustle time, the Missouri Coalition for Roadway Safety reminds motorists designate a driver or call a cab and avoid driving impaired. Law enforcement is on the lookout for impaired drivers, with targeted enforcement efforts Dec. 10-16.
“Drinking and driving is never a good combination. It’s just not worth the risk,” says Leanna Depue, executive chair of the coalition. “If you’re going to drink, plan another way home before the celebration begins, and encourage your friends and family to do the same.”
Throughout December, safety advertising in restaurants and bars will remind patrons to Drive Sober or Get Pulled Over. Santa’s reindeer adorn restroom posters, mirror clings and drink coasters with a “Don’t Drive if You’re Tipsy, Buzzed or Blitzen” message. These lively little reindeer are a creative reminder of the importance of driving completely sober.
There are no excuses to drive impaired. The facts are known - drinking and driving is a lethal combination. The consequences can be fines, jail time, or even death. In December 2011, 67 people died and 456 were seriously injured in Missouri traffic crashes. Seventeen of those fatalities and 69 of serious injuries involved an impaired driver.
To learn more, visit the Missouri Coalition for Roadway Safety website at savemolives.com, or find us on Facebook and Twitter at Save MO Lives.
November 15, 2012
Give Thanks for Safe Travels This Holiday
Motorists Urged to Travel Safely.
JEFFERSON CITY, MO -The Thanksgiving holiday is usually one of travel and cheer. Unfortunately, it can also be a very dangerous time on Missouri roads. During the 2011 Thanksgiving holiday there were 1372 traffic crashes, and four fatalities on Missouri's roadways.
"The sheer number of crashes, injuries and deaths during this holiday are startling enough, but worse yet, most of those deaths and injuries could have been prevented," said Leanna Depue, executive chair of the Missouri Coalition for Roadway Safety. "With more people traveling, the possibility for traffic incidents increases, but there are many things motorists can do to keep themselves safer on the roads."
Before you head to Thanksgiving dinner, the Missouri Coalition for Roadway Safety urges you to plan your safe travel ahead of time. With increased traffic and hurried travelers, safety needs to your top priority. You can make your holiday travel safer by following these tips:
•· Plan your trip. MoDOT has expanded and upgraded its Traveler Information mobile app. This app offers the latest information on Missouri road conditions, work zones, flooding and incidents for iPhones, Androids, iPads and tablets.
•· Buckle Up. The use of safety belts and child restraints is one of the best ways to prevent death and personal injury when involved in a traffic crash.
•· Don't Drive Distracted. Concentrate only on your driving and pay close attention to motorists around you.
•· Obey the laws of the road. Speeding is a contributing factor of the fatal and personal injury crashes during the holidays.
•· Don't drive under the influence of drugs or alcohol. If you plan to drink, designate a driver, or call a cab.
For additional information on roadway safety, visit saveMOlives.com, or follow us on Facebook and Twitter. Arrive Alive.
October 31, 2012
Blueprint to Save More Lives Rolls out New Fatality Goal
JEFFERSON CITY - Focusing on fatality reduction, the Missouri Coalition for Roadway Safety boldly rolled out a new goal of 700 or fewer fatalities by 2016 at the Blueprint to Save More Lives Conference held in Branson. In addition to the aggressive new goal, the group pledged to work toward an eventual goal of zero roadway deaths.
"We've been very successful in meeting our goals since the inception of the coalition", said Leanna Depue, executive committee chair for the Missouri Coalition for Roadway Safety. "We're all committed and we will work very hard toward the new goal."
Missouri is one of nine states able to boast of six straight years of declining fatality totals. It is one of ten states that experienced more than a 35 percent reduction in fatalities between 2005 and 2011, and one of three states with more than 2,000 fewer traffic fatalities since 2005. Missouri is also the only state in the nation to have achieved all three of these accomplishments.
National keynote speakers engaged conference attendees with messages to educate and enlighten them on highway safety initiatives. Workshops offered included distracted driving, impaired driving, occupant protection, older drivers, commercial motor vehicles, motorcycle safety, pedestrians and young drivers.
Highway Safety Heroes were recognized with an awards luncheon which honored prestigious statewide and regional awards to those who have substantially advanced highway safety in Missouri.
Statewide award recipients were as follows:
•Lay Down the Law Award - Sgt. Dan Crain, Missouri State Highway Patrol Troop I, Rolla.
•Show-Me Safety Award - Dr. Lori Popejoy, University of Missouri Sinclair School of Nursing, Columbia.
•Tempe Humphrey Award - Pamella Holt, Mercy Hospital, Springfield.
•Arrive Alive Award - Joe Rickman, MoDOT, Springfield.
Regional award recipients were as follows:
•Northwest Region Arrive Alive Award - Northwest Missouri Regional Road Safety Audit Program.
•Northwest Region Show-Me Safety Award - Richard Bradley, St. Joseph Police Department.
•Northeast Region Arrive Alive Award - Chief Ed Bogue, City of Palmyra Police Department.
•Northeast Region Show-Me Safety Award - Tana Akright, MoDOT.
•Kansas City Region Arrive Alive Award - William "Rusty" James, MoDOT.
•Kansas City Region Show-Me Safety Award - Think First of Greater Kansas City Young Traffic Offenders Program.
•Central Region Arrive Alive Award - Matt Myers, SAIC.
•Central Region Show-Me Safety Award - ThinkFirst Missouri.
•St. Louis Region Arrive Alive Award - Highway Safety Unit, St. Louis County Police Department.
•Southwest Region Arrive Alive Award - Peggy D. Davis, DWI Court Commissioner, Greene County.
•Southwest Region Show-Me Safety Award - Rollover Crash Display, Southwest Coalition Executive Team.
•Southeast Region Arrive Alive Award - Lt. John Davis, Cape Girardeau Police Department.
•Southeast Region Show-Me Safety Award - Courtnie Glenn, Wright County Health Department.
Historically, the Blueprint identified strategies having the greatest potential to save more lives and reduce serious injuries. In 2012, the strategies are known as the Necessary Nine. Aggressive implementation of the Necessary Nine represents the greatest opportunity to save more lives. By passing a primary safety belt law, the National Highway Traffic Safety Administration estimates that 63 additional lives would be saved each year. Expanding the number of miles of shoulders with rumble stripes, as well as the number of curves with safety improvements, should also lead to more lives being saved.
For more information on Missouri's Blueprint to SAVE MORE LIVES, go to saveMOlives.com. ARRIVE ALIVE.
For media questions, contact: