Arrive Alive

Change the Numbers This Holiday Season

Designate a Sober Driver or Call a Cab to Avoid Driving Impaired


JEFFERSON CITY, MO – The holiday season is upon us. From now through the New Year, calendars will fill with holiday shopping, caroling, and parties at offices and homes across the state. The Missouri Coalition for Roadway Safety wants to remind those who plan to celebrate to designate a sober driver, or call a cab to avoid driving impaired. Statewide, law enforcement will be on the lookout for impaired drivers; with targeted enforcement efforts Dec. 18, 2015, to Jan. 3, 2016.

                There were 50 people killed and 272 seriously injured in Missouri traffic crashes between Dec. 12, 2014, and Jan. 1, 2015. Seven of the fatalities and 48 of the serious injuries involved a substance-impaired driver. That equates to potentially over 300 families whose lives were changed in an instant during what should be the most wonderful time of the year. It’s time to change the numbers.

                “We want everyone to enjoy a safe and happy holiday season,” says Bill Whitfield, executive chair of the coalition. “So we are making a special effort to reach motorists with reminders to plan ahead for a safe and sober ride home.”

                What’s tragic about these crashes is that they are clearly preventable. Substance-impaired driving is a crime, not an “accident”, and is one of America’s most often committed and deadliest crimes. There are no excuses to drive impaired. The facts are known - drinking and driving can be a lethal combination. The consequences are fines, jail time or even death. Enforcement will be out in full force this holiday season. If you choose to drive impaired you will be arrested.

                To learn more, visit, or find them on Facebook and Twitter at Save MO Lives, #DriveSoberMO.