Arrive Alive

Keep Your Focus on the Road

JEFFERSON CITY – Pledging to drive distraction free can not only help to save your life, it may just find you the new owner of a 2017 Ford Focus. Joe Machens Ford will be handing the keys over to one lucky contestant during the evening news broadcast of KRCG on May 5.

The Focus on the Road campaign has been ongoing since August. Campaign promotions have included high school assemblies featuring members of the ThinkFirst Missouri speaker’s bureau. These dedicated individuals bring their personal testimonies of traffic crashes to encourage young drivers to create and maintain safe driving habits.  

“Distracted driving is any activity that could divert a person’s attention away from the primary task of driving,” said Bill Whitfield, chair of the executive committee of the Missouri Coalition for Roadway Safety. “Your focus needs to be on the road.”

Preliminary data indicates that distracted driving contributed to 17,357 Missouri traffic crashes in 2016.

The deadline to pledge to drive distraction free is 5:00 p.m. on April 21. Simply visit and follow the in link.

            For additional information on roadway safety, or other transportation-related topics, contact the MoDOT Customer Service Center toll free at 1-888-ASK-MoDOT (275-6636), or visit